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DOGMA25 ...the definition
Dogma 25 rack structure is a shelving concept based on a "mixed formula" (commercial and industrial),
mainly characterised by its dimensions and its different fields of application.
By adapting itself to the different needs required by the market, DOGMA25 has become a successful system that
integrates commercial equipments in the world of rack, which was previously limited to the cash&carry experience.
Very clear, wellknown examples are Metro shops where this systems is mostly widespread.
...the targets
The INTEGRATED DOGMA25 system allows to have products in the sales area, in their best display/assortment ratio.
From a commercial point of view, indeed, the display should never suffer from stockbreaks and the reassortment
should be immediately available; this is possible by withdrawing items from the upper stock, directly in the sales area.
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